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ARE YOU TRYING TO FIND YOUR MISSION? DO YOU WANT TO BECOME RECOGNISED AS A PROFESSIONAL IN YOUR FIELD? DO YOU OWN A START-UP?

beBranded is the book which, through a mix of theoretical aspects, examples and practical exercises, with emotional and spiritual perspectives also included, leads you towards developing a unique and memorable personal brand.

And definitely, it also develops your winner’s attitude!

“Your personal brand is what people say about you when you are not in the room”, THOUGH IT IS MORE IMPORTANT TO FIND OUT WHY, ACCORDING TO CHRIS DRUCKER. IT IS THE SUM OF THE WHOLE EXPERIENCE ALL THOSE YOU HAVE INTERACTED WITH – YOUR NEIGHBOUR INCLUDED – HAVE HAD WITH YOU.
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ABOUT ME, DANA LUPȘA

I discovered the concept of personal branding in 2016, thanks to a woman who totally fascinated me.

If until that moment I had done everything regarding the development of my own brand intuitively and out of pure passion, it was then when I decided to apply for a master degree, Managing the Image Campaigns, where I discovered the patterns followed by big companies and the fact that they can also be replicated to small businesses in order to turn them into unforgettable brands.

I am a university lecturer, I have a Ph.D. in management, I am a brand developer for female entrepreneurs, I have been called the mothers’ management teacher and I am highly appreciated for encouraging women who want a successful business.

I wrote this book with the intention of sharing my experience, telling my story and encouraging you to beBranded.

Dana Anghelescu – Managing Editor, Libris Editorial Manager

Dana Lupșa is a campaigner for the assumed authenticity, which is a successful model and the book “BeBranded” follows this trend and it is a an extremely useful instrument to understand the branding concepts and strategies. But, above all, the book is a motivational one, which encourages people to start with selfintrospection in order to be able to accomplish an authentic and valuable form.

Raluca Todor – Lector universitar doctor, titular disciplină Branding

I have known Dana for over a decade and I have realised almost instantly that she is “tailored” to work with people. I admire her for many reasons, but I admire her most of all for the fact that she decides to invest her energy into praiseworthy projects that make a difference. As a branding lecturer, I think the book “BeBranded” is an excellent working instrument for the graduate students attending the personal branding courses.

WHAT WILL YOU FIND IN THIS BOOK?

IN BRIEF: A 5 STEP MODEL WHICH WILL LEAD YOU FROM PERSONAL INTROSPECTION TO THE DEVELOPMENT OF YOUR OWN MEMORABLE PERSONAL BRANDING.

90% of what a personal brand is refers to the background, the content – the ability related issues, expertise, values, passions, talents, mission, personal perspective and only 10% represents the visible part – colours, nuances, symbols, the tone of voice, messages – namely, the type of brand.

The responsibility of identifying the background is most of the times assigned to a strategist brand, but the book beBranded provides guidance and you can go through the process of clarifying your own image by yourself.

In order to gain in-depth knowledge of personal branding on your own, I recommend you to buy the book together with the online course which contains 9 video modules which perfectly complete information in the book with examples and practice.

As a bonus, you will have access to an exclusive Facebook group where I will be more than happy to answer your questions and you will have the chance to interact with other businesswomen who do business out of passion.

DO YOU KNOW WHAT IS THE DIFFERENCE BETWEEN YOUR REAL IMAGE, YOUR DESIRABLE IMAGE, YOUR SOCIAL IMAGE AND YOUR PUBLIC IMAGE?

IF I ASKED 5 PEOPLE WHO KNOW YOU WHAT MAKES YOU UNIQUE, WOULD THEY SAY THE SAME THING THAT YOU WOULD?

Alina Leahu - Psiholog

Gabriela Crăciun - Antreprenor

BE BRANDED HAS TWO CHAPTERS EXCLUSSIVELY DEVOTED TO YOUR IMAGE, WHICH WILL HELP YOU UNDERSTAND THE DIFFERENT TYPES OF IMAGE AND HOW TO ATTAIN THEM THROUGH PRACTICE.

ONCE YOU HAVE LEARNED HOW TO DECIDE WHAT YOUR IMAGE IS, WE CONTINUE WITH DISCOVERING WHAT PARTS MAY BE IMPROVED AND HOW YOU COULD DO THAT.

AT THE END OF EACH CHAPTER YOU WILL FIND A SUMMARY OF THE MOST IMPORTANT IDEAS.

DO YOU ASK YOURSELF IF YOU ARE ABLE TO APPLY ALL THE IDEAS THAT YOU FIND IN THE BOOK?

I am close to you, my dear! I was conscientious enough to explain and exemplify each idea, so by the time you finish the book, you are ready to define your mission, values, your brand archetype, the differentiation factors and many other aspects.

In other words, you will find out everything you need in the following chapters:

THIS BOOK IS THE RESULT OF:

My story

We are the result of our whole experience and I am convinced that everything that brought me where I am today is not just a coincidence. I want my experience to inspire and encourage the women who are looking for their mission and the passion of their lives.

Theoretical aspects

I truly believe in the idea of long life learning, therefore I keep on learning both from books and from the people around me and from my daily experience. This way, I turn my expertise into a written version, in a thoroughly planned way, so it can be easier to follow and understand by everyone.

Practice

I know that not only the mind does need to be nurtured to evolve, but also the soul. This explains why the practice section comes with a bit of spirituality meant to connect us with the heart, the soul and the emotions.

Free resources

Throughout the book you will find various references to resources that I consider useful and which I strongly recommend. The sites, the books, the studies – come as a completion of the bits of me that I included into beBranded, meant to form an exquisite whole, to my view.

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IT IS FOR YOU IF:

 

  • You are looking for what makes you unique and distinct.
  • You want the way the others see you to be aligned with yourself and to deliver a clear and real image of yourself.
  • You want to have an authentic and powerful brand and you want to understand exactly what it means and how you can reach there.
  • You are in a process of uncovering your inner resources and you need tools to help during this process.
  • You consider that emotions and spirituality are essential in defining and creating your way.
  • You like reading, studying on your own and you can make constant reference to information and practice.
  • You are a woman who makes everything out of passion and you want this aspect to be visible through your personal brand.
“THE PERSONAL BRAND IS AN AUTHENTIC BUILDING BASED ON THE IDENTIFICATION AND THE CONSTANT EXPRESSION OF THE FOLLOWING ELEMENTS: STRONG POINTS – ABILITIES AND EXPERTISE, VALUES, MISSION, VISION.”

Cristina Oțel – Trainer and Coach, Soul Bloom Founder

The book is an adventurous mix of pragmatism and spirituality and it is for you if you are ready to take the responsibility of working actively on refreshing your brand and showing the world who you really are.

Gabriela Brașoveanu – Marketing Director, Communication Specialist

It is a book that encourages you to self-re-definition so that the projection in the mirror becomes fulfilled. It is a personal branding primary which provides all the instruments without any prior specialized knowledge needed. The ideas are well planned, accessible and practical. It is a book that needs notes taking while being read, with the heart open and in much joy. It is also Dana Lupşa’s special life diary and I am positive that it will plant magical seeds into the readers’ soul and mind.

I am deeply grateful to all those who supported me in writing this book and to those who contributed to my dream of releasing a guide of personal branding for women who do things out of passion: my husband, my two children, my parents, my best friends, to Daria Boeriu, an incredibly talented child – who did the graphic design, to Libris publishing house!

I am also grateful to the community of great women who inspire me and encourage me to continue my mission, that of helping women to have an authentic and memorable image, to be recognized as professionals in their area of expertise and to have a winner’s attitude.

This is exactly what you will also obtain if you read this book and choose to beBranded!