WHAT MAKES YOU UNIQUE AND UNRIVALLED?
STUDIES SHOW THAT, GENETICALLY, EVERY PERSON IS DIFFERENT, WHICH MEANS THAT, MY DEAR, YOU ALSO HAVE SOMETHING THAT MAKES YOU DISTINCT!
FIND THE MAGICAL FORMULA TO BECOME FAMOUS BY BEING YOURSELF THANKS TO THE FIRST PERSONAL BRANDING SERVICE IN BRAȘOV.
BE MEMORABLE, FAMOUS IN YOUR FIELD, WITH A WINNER’S ATTITUDE!
ARE YOU A FREELANCER AND DO YOU WANT TO BECOME FAMOUS IN YOUR FIELD?
ARE YOU UNDER TIME PRESSURE AND YOU CANNOT MANAGE TO BUILD AN UNFORGETTABLE IMAGE?
According to statistics, 52% of the entrepreneurs fail in sales because of the details about their brand that clients find (or don’t find) online.
Your personal brand exists, whether you have consciously worked to create it or not, and it is just a click away from your clients.
Now it is high time you became the storyteller of your own story and deliver to your audience exactly what you want.
In today’s economy it is very important to design a powerful personal brand. This brings you closer to new clients, increases the loyalty of your customers, turning them into faithful brand ambassadors.
THE BRAND ALCHEMY PACKAGE BRINGS YOU A TEAM OF PROFESSIONALS WHO WORK TOGETHER WITH ME TO DESIGN YOUR PERSONAL BRAND IN A UNIQUE, AUTHENTIC AND POWERFUL WAY.
IT IS FOR YOU IF…
You feel, flesh and blood, that it is time for you to advance to the next level and get to your ideal target group, through your authentic message.
You want to attract your ideal customers, to reach a higher income status, to expand your community and to align your brand with these objectives.
You need to reach as many people as possible, to accomplish your mission and to help them. It is a genuine desire and a strong wish.
You are looking for a suitable brand strategy for you, so that those who need you can easily find you. It’s the perfect moment when everything becomes effortless.
You feel like now it is the perfect time: to grow, to make it more than just a game, to be unique by what you offer so that your target group purchases from you.
You want to begin the transformation process of your own image and you need guidance and support.
YOU ARE UNSTOPABLE!
Money back guarantee
I truly believe that Brand Alchemy is a force for transformation, and for you the transformation equals a more visible image, starting from your essence, still being yourself. If after the first two weeks you feel that this course is not 100% for you, you have the opportunity to get your money back.
WHAT WILL YOU LEARN IN THE BRAND ALCHEMY COURSE?
- How to discover your true self, starting from values, vision, mission, strong points and brand perception.
- How you can design a career plan which also includes solutions to improve your weak points.
- Which your real and existent brand perception is, the way your close friends, the clients and the mass media see it.
- What your brand archetype is, and what colours are recommended, what tone of voice should be used and what your brand personality is.
- What promises you make and to whom, more precisely, what your target group is and what the most appealing promise you can make is.
- How you promise – what communication channels you should use and how you can create an elevator pitch.
HOW DO WE MAKE THE TRANSFORMATION OF YOUR BRAND?
As mentioned above – it’s like having your own brand developer, the experience of big companies and a champion at encouraging people at your disposal, in a mix designed especially for you.
My magical team has complementary services meant to help you in the complete transformation of your brand.
WHAT DOES BRAND ALCHEMY OFFER YOU?
The main package Brand Alchemy means working closely with me to obtain everything you need to shape your brand:
- Worksheets to discover your strong points, weak points, the values, the mission and the vision of your brand.
- The fundamentals of a brand are very important and through analysis we will identify together all the key points which will become starting points in developing your brand.
- Colour recommendations, the tone of voice, personality.
- Everything a brand conveys is ideally coherent and consistent, that’s why we will also pay a special attention to the personality beyond the brand, the way the brand addresses to the clients and the colours that represent the brand.
- One of the first steps in the selling process is a deep understanding of your target group. Once we get to know our client, we understand who he/she is, what he/she does, where we find them, therefore, the selling process itself will be a lot easier.
- Worksheets to describe the target group.
- Tools used by well-known branding agencies.
- Fortunately, there are lots of tools which help us shape a successful brand, and I will offer you the best and most suitable ones for you.
- List of free resources.
- My experience is the main resource that you will have at your disposal, and that is a bonus to all the resources that I have discovered all over my career. Yes, there are also free and useful resources!
- Practical and clear examples.
- We all know that the easiest way to learn something new is through practice. The practice suggested will match your needs and we assure that you will always know exactly what you have to do.
I KNOW THAT YOUR TIME IS ONE OF THE MOST VALUABLE RESOURCES AND THAT’S WHY I WILL HELP YOU GET EASILY TO THE PEOPLE I WORK WITH TO ADD VALUE TO WHAT WE ARE BUILDING TOGETHER AND TO THE SERVICES YOU NEED.
You can choose one or more services from the list below or you can choose them all, for a magical transformation of your personal brand:
- Promotional video maker
- Clothing consultancy
- Copy and content writing
- Online marketing strategy
- Social media management
- Community management
- Personal development exclusive group
Each of these services will add value to your brand and shape the unique, authentic and strong brand perception that you deserve!
WHAT IS YOUR INVESTMENT?
The main Brand Alchemy package shapes and transforms your brand in terms of values, mission, vision, strong points, style, tone of voice, recommended colours, brand value proposition, the brand wheel, the perceptual mapping, the clients’ profile, price, distribution, promotion, marketing plan, objectives.
All you have to do is to answer the questionnaires I will send to you and I will offer all these, together with consultancy for one month.
The standard price to obtain all these resources is 3,500 RON but I have designed the Brand Alchemy package especially for passionate women, so you can buy the package for only 2900 RON until 19.08.2019.
In addition to that, an installment plan is available.
THE EXTRA SERVICES PROVIDED BY MY MAGIC TEAM COST LESS IF YOU BUY THEM TOGETHER WITH THE BRAND ALCHEMY PACKAGE:
YOU WILL HAVE THE CHANCE TO WORK WITH THE SAME TALENTED PEOPLE I WORK WITH DAILY FOR MY BUSINESS AND IN ADDITION, YOU BENEFIT FROM DISCOUNTS FOR THE SERVICES THEY OFFER TO YOU, ONCE BOUGHT TOGETHER WITH THE BRAND ALCHEMY PACKAGE. CAN YOU WISH FOR MORE?
WHY WOULD YOU CHOOSE TO WORK WITH ME AND MY MAGIC TEAM?
The results I have obtained while putting into practice what we are going to do together (me and these people included) speak for themselves.
- In 2008 I completed my Ph.D. in management and I have been a teacher at Transylvania University for over 15 years.
- In 2013 I initiated the Happy Moms Association which now operates in the biggest cities in the country and is under further expansion.
- I have supervised two books: “Trăiri nespuse” – 12 well-known women accepted to put into words personal stories which had not been published until then, and the copyrights went into the Happy Moms association; “Aventurile lui Mimi” – a financial education book for the whole family which supports the brave project to bring the financial education into Romanian schools through plays.
HERE ARE SOME OF THE PROJECTS IN MY PR PORTFOLIO THAT I AM MORE THAN SATISFIED TO HAVE HAD THE OPPORTUNITY OF BEING INVOLVED INTO:
- “Comunitatea CCIBV” campaign designed and implemented for the Chamber of Commerce and Industry in Brasov, 2014;
- “Crestem afaceri” campaign designed and implemented for the Happy Moms association, nominated to the PR Award 2016;
- The organisation of Raw Generation Expo 2016 Brașov – in partnership with Ligia Pop;
- The organisation of 5 motivational conferences with over 100 participants per edition where the following ladies were speakers Gianina Corodan, Mihaela Tatu, Rona Hartner and other famous women;
- Contributor to Capital magazine.
OTHER NICE ACCOMPLISHMENTS:
- Nomination to 2016 “Avantaje” magazine, Woman of the Year Gala.
- I was a speaker at TEDxBrasovWomen and 11even Events Făgăraș;
- I was a speaker at Dialogues about power conference organised by the Business Woman publication – 2016;
- Prize Global Woman Award Romania – Inspirational section – 2019.
THEY WROTE ABOUT ME IN…
Copiii au venit în viaţa mea după șapte ani în care mi-am construit drumul către cariera de profesor universitar, unde mă aflu în postura de lector. Ca angajat am bifat, cred, toată gama de emoţii, de la cine mă va înlocui din moment ce eu ştiu atât de bine ce am de predat până la ce vor face studenţii fără mine.
Dana Lupșa este lector. univ. dr. La Facultatea de Stiințe economice și administrarea afacerilor, Universitatea Transilvania din Brașov, Președinta Asociației Happy Moms și Business Developer for Business Moms. […] Pentru toată această activitate, ea a fost nominalizată pentru premiul ‘Femeia anului 2016’, la categoria ‘Apărarea și Promovarea Drepturilor Femeii’.
„Cum le explic acum copiilor lacrimile de bucurie? Mi se pare incredibil ce se întâmplă!” Așa sună reacția la cald a Danei Lupșa la primirea veștii legată de nominalizarea la premiile Global Woman Award ce vor fi decernate la Londra în luna iulie…
Mix Actual cu Onelia Pescaru - Mix TV
Educația financiară începe la vârsta grădiniței, așa că Mimi are multă treabă. Este primul proiect de educație financiară prin teatru , joc și poveste din România. Este proiectul zămislit de Asociația Happy Moms și de inimoasa ei președintă, Dana Lupșa, profesor de management la facultate, finanțat dintr-un alt vlăstar de suflet al asociației, “Trăiri nespuse”.
Dimineața de știri - Realitatea TV
Mimi va deveni personaj de desene animate, iar piesa va avea lansarea astăzi, în București!Ne-au trecut pragul la Dimineața de Știri Dana Lupșa, coordonatoarea proiectului și cu Bianca Bucă, autoarea poveștilor!
I CONTRIBUTED TO:
Prea puține femei antreprenor/manager din Brașov apelează la un specialist PR, bazându-se pe recomandări și portofoliul specialistului.
Sectorul PR în Brașov nu a înregistrat un salt spectaculos în ultimii ani…
Camera de Comerț și Industrie Brașov
Concluzia este că succesul unei campanii poate fi obținut dacă este vorba despre o campanie de marketing având o cauză, mizând pe interacțiunea cu cei care consumă/cumpără și pe o echipă de PR eficientă.
Eram înconjurată de mame și copii, aveam deja experiența jocului cu cei mici, constatând că nu există prea multe activități care să combine povestea terapeutică, teatrul și activitatea craft – se întâmpla acum cinci ani – am demarat o serie de ateliere pentru copii.
What clients say about me
In a one-hour conversation, Dana managed to transmit essential elements about personal branding in a clear and extraordinary structured way. She is a professional with a warm and friendly voice at the same time. Dana, thank you for this meeting!
The interaction with Dana is always a pleasure and an ‘’aha moment’’ because she has answers to every question which she gives easily and with warmth. Thank you, Dana! The result of our collaboration was beyond expectations!
The benefits of collaborating with Dana are beyond all the business limits. Even if initially you go to her with a practical problem, during the discussion you get to see beyond here and now, to reposition to yourself firstly, so that you benefit from the energy and the new resources you find beyond the personal business. The practical solutions are so ‘’spot-on’’ that you feel the aroma of success the moment you hear them, similarly to the one you feel during a morning coffee.
Thank you, Dana!
I have known Dana for many years … so we have a close friendship. But from a professional point of view, we have been collaborating for a couple of months and I can say ‘’YES’’, Dana knows how to help businesses at the beginning of the road (which is our case) and not only. Dana is careful with all the small details that define the image, she is responsive to our needs, she helps us transmit an impact message, she helps us, mums and babies, families hitting the road.
Thank you Lupșa Dana!
Alomama Team, Brașov Centre
When I made the decision to make a change in my life, I found out that I had no one to share my wishes and worries with. Dana Lupșa was the first person to understand this, then she facilitated meeting other women in the same situation. I felt I was a winner after every event organised by her. Her seminars that I attended were also valuable from all points of view. Dana uses a universal language to teach specialised knowledge. She “reads” the person quickly, as well as the business and you will benefit from her observations.
I highly recommend Dana! She is an amazing person who is ready to help you unconditionally at any time! Thank you, Dana for your support!
Throughout life you meet a lot of people and live a lot of experiences. Only a couple of them change you. Meeting Dana Lupșa meant a turning point for me and I felt that she is a person I can build together with. Dana knows how to bring together open-minded, different people, who share the same highly strong purpose – they want to develop and at the same time to pass on applicable principles in their personal and professional life. I appreciate her value and I respect her because she inspires the people she gets in touch with and she encourages them to foster their potential. It was an honor to collaborate with her at projects which help female entrepreneurship and it will be a pleasure to share ideas and if it is possible … to move mountains together.